Prof. Luc Wathieu

Profile:

Prof. Luc Wathieu is currently Associate Dean and Ferrero Chair in International Marketing at ESMT European School of Management and Technology in Berlin, Germany. He joined ESMT after ten years on the faculty at the Harvard Business School. Before that, he was an assistant professor at the Hong Kong University of Science and Technology.

A native of Belgium, he holds his PhD from INSEAD and degrees in economics from the University of Namur.

His research in consumer behavior and marketing strategy has appeared in the best international journals, such as Management Science and Harvard Business review. He has consulted and taught extensively on marketing topics in Asia, Europe, and the USA.