Deepened Insight into Marketing Strategy

The Executive Institute’s Marketing Strategy event on May 26th/ 27th, 2010 was a great success. The lecturer, Prof. Luc Wathieu from ESMT in Berlin/ Germany, taught at Harvard Business School for over 10 years. He came all the way to Cairo exclusively for the Executive Institute to conduct a two-day course on Marketing Strategy for 22 executives at the Four Seasons Nile Plaza.

The participants enjoyed the mixture of theory and practical exercises. Meeting different executives of well-known companies from various industries within Egypt in the pleasant atmosphere of the Four Seasons was perceived as a great advantage. The participants enjoyed the innovative way of combining learning with and from each other while networking at the same time.

The program focused on different components of marketing strategy including the power of marketing concepts and processes, brand positioning, communication campaigns, the roles of distribution channels and price setting. Practical and real life examples as well as case studies from different industries and well-known brands
deepened the understanding of how to create, position, maintain and monitor a powerful and consistent brand. Learning techniques to identify branding challenges problems and organize a brand turnaround; to turn a local brand into a global leader; to manage communication campaigns in an effective and cost-efficient way; as well as how to avoid price-based competitions were key outcomes of the program.

It is time to shape up your brand!